Presented by AIDS Action Committee
AIDS Walk & Run Boston is New England's largest fundraiser for HIV/AIDS programs and services. I led a team in the redevelopment of the event's identity to renew our community's commitment to building a healthier future for those affected by HIV/AIDS and hepatitis C. This rebrand features a new logo, color palette, typography, and the introduction of "You+Me=" messaging. The communications and development teams collaborated on the new messaging. It served as an invitation to participate in the Walk & Run and an opportunity to voice the reasons why people participate.
Role: Research & Strategy, Copywriting, and Graphic Design
I developed a new brandmark for this event. I chose Gotham as the primary font because of its modern look and flexibility, but also as a way to tie the event's branding to the organization's branding. The ampersand in the event name, "AIDS Walk & Run," doubles as a two-toned ribbon.
Below are examples of how the new brand system worked on the event collateral.
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AIDS Walk & Run Boston RebrandBranding, Experiential Design, Print Design
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