AIDS Walk & Run Boston Rebrand 

Presented by AIDS Action Committee

AIDS Walk & Run Boston is New England's largest fundraiser for HIV/AIDS programs and services. I led a team in the redevelopment of the event's identity to renew our community's commitment to building a healthier future for those affected by HIV/AIDS and hepatitis C. This rebrand features a new logo, color palette, typography, and the introduction of "You+Me=" messaging. The communications and development teams collaborated on the new messaging. It served as an invitation to participate in the Walk & Run and an opportunity to voice the reasons why people participate.

Role: Research & Strategy, Copywriting, and Graphic Design

AIDS Walk Boston Logos Before and After
AIDS Walk Boston Color Palette

A brand new visual identity

I developed a new brandmark for this event. I chose Gotham as the primary font because of its modern look and flexibility, but also as a way to tie the event's branding to the organization's branding. The ampersand in the event name, "AIDS Walk & Run," doubles as a two-toned ribbon.

Below are examples of how the new brand system worked on the event collateral. 

AIDS Walk Boston Collateral Set 2
AIDS Walk Boston Collateral Set 1

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