Presented by AIDS Action Committee
AIDS Walk & Run Boston is New England's largest fundraiser for HIV/AIDS programs and services. I led a team in the redevelopment of the event's identity to renew our community's commitment to building a healthier future for those affected by HIV/AIDS and hepatitis C. This rebrand features a new logo, color palette, typography, and the introduction of "You+Me=" messaging. The communications and development teams collaborated on the new messaging. It served as an invitation to participate in the Walk & Run and an opportunity to voice the reasons why people participate.
Role: Research & Strategy, Copywriting, and Graphic Design
I developed a new brandmark for this event. I chose Gotham as the primary font because of its modern look and flexibility, but also as a way to tie the event's branding to the organization's branding. The ampersand in the event name, "AIDS Walk & Run," doubles as a two-toned ribbon.
Below are examples of how the new brand system worked on the event collateral.
Create the VoteBranding
She Came to PlayDigital Design
Her Campus Creative ZinePrint Design
Dorm Sweet DormDigital Design, Interactive Design
Youth VoteDigital Design, Interactive Design
Power of Good TourDigital Design, Experiential Design
Storied EatsBranding, Digital Design
Breast Cancer AwarenessDigital Design, Print Design, Social Media
Boomerangs Thrift Store RebrandBranding, Digital Design, Print Design
AIDS Walk & Run Boston RebrandBranding, Experiential Design, Print Design
The Hyams Foundation's Annual ReportPrint Design
Public Policy x LGBTQ+ Health OutcomesEditorial Design, Print Design
YNPN Boston: Brand ManagementBranding
Public Health InfographicsAnimation, Infographics, Print Design