AIDS Walk & Run Boston Rebrand
Presented by AIDS Action Committee
AIDS Walk & Run Boston is New England's largest fundraiser for HIV/AIDS programs and services. I led a team in the redevelopment of the event's identity to renew our community's commitment to building a healthier future for those affected by HIV/AIDS and hepatitis C. This rebrand features a new logo, color palette, typography, and the introduction of "You+Me=" messaging. The communications and development teams collaborated on the new messaging. It served as an invitation to participate in the Walk & Run and an opportunity to voice the reasons why people participate.
Role: Research & Strategy, Copywriting, and Graphic Design
A brand new visual identity
I developed a new brandmark for this event. I chose Gotham as the primary font because of its modern look and flexibility, but also as a way to tie the event's branding to the organization's branding. The ampersand in the event name, "AIDS Walk & Run," doubles as a two-toned ribbon.
Below are examples of how the new brand system worked on the event collateral.
Selected Works
M+R Benchmarks Study 2023Project type
National Mentoring Summit 2021Storytelling, Content Development
Live Arts Boston: The First Three YearsProject type
Create the VoteProject type
She Came to PlayProject type
Her Campus Creative ZineProject type
Refresh Your Day TourProject type
Dorm Sweet DormProject type
Youth VoteProject type
Power of Good TourProject type
Storied EatsProject type
Breast Cancer AwarenessProject type
Boomerangs Thrift Store RebrandProject type
AIDS Walk & Run Boston RebrandProject type
The Hyams Foundation's Annual ReportProject type
Public Policy x LGBTQ+ Health OutcomesProject type
Public Health InfographicsProject type