Boomerangs: Shop Thrift. Fight AIDS.

Boomerangs is an award-winning family of thrift stores, owned and operated by AIDS Action Committee of Massachusetts. There was a need to update the organization's previous identity to be reflective of Boomerangs' vibrant culture and community, easy to use across mediums (print and web) and with other brands. I worked closely with Boomerangs staff to develop an identity that boasted a modern typography, an extended color palette, and a new website with updated photography.

Role: Creative Direction, Graphic Design, and Research

Recognition: GDUSA Health + Wellness Design Award

Updated Brandmark

Print Materials

A sample of the print work developed with the new identity.

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Tote Bags

As part of the rebrand, I had the opportunity to explore potential designs for a suite of Boomerangs tote bags. Each tote bag features a location's store front. I wanted to capture the thrift store's "local" vibe in a bold but minimal way. 

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Website & Social Media Refresh

ShopBoomerangs.org was given a fresh look as well. Social media graphics were designed to help promote in-store sales. (Additional credit(s): April Francis, Web Development)

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