Her Campus and Xbox Present: She Came to Play

Her Campus and Xbox launched a campaign to promote the positive effects of gaming. The campaign featured several digital elements, including a custom content series titled, She Came to Play. The series included original articles about how professional women fit gaming into their lives and still have impactful careers.

As part of this campaign, I designed co-branded ads for She Came to Play and Xbox’s new console, Xbox One S All Digital.

Role: Art Direction and Graphic Design

Co-branded Advertising

The following co-branded ads were featured across hercampus.com and directed readers to respective articles within the She Came to Play content series. Each ad had a different design and style that spoke to the content of the article.