Young Nonprofit Professionals Network of Boston: Brand Management
In 2014, I joined the Young Nonprofit Professional Network of Boston as a Communications Ambassador and since then, I have designed numerous event promotional pieces, recruitment materials, and developed an organizational style guide. The purpose of the style guide was to build a living version of the organization's institutional brand knowledge. With the guide, users would be able to identify the primary and secondary logos, have access to branded messages, including the mission statement, read about the typography and color behind the brand, reference key writing style choices, and much more.
Upon completion of the style guide's first edition, I led a YNPN Boston Leadership Team presentation about branding.
Role: Copywriting and Design