Pottery Barn and Her Campus teamed up to celebrate the Back-to-College season with the Dorm Sweet Dorm campaign. The goal was to inspire college students to turn their dorms into spaces that represent their unique styles.
As part of this project, I designed the campaign's digital advertising as well as an interactive microsite and StoryDeck that allowed readers to browse through Pottery Barn's hero products.
Role: Art Direction and Visual Design
As part of the campaign, I designed co-branded digital ads and hero imagery to promote the interactive microsite, Dorm Sweet Dorm, and the companion editorial moments, "Suite Spaces" and "Small Space. Big Style."
Dorm Sweet Dorm featured several decor styles that the readers could browse through and view our top picks for each section.
The following are examples of cards included in the "Small Space. Big Style." Storydeck. Each card was shareable on social media to encourage individuals within a reader's network to also engage with the content provided. At the end of the Storydeck, readers could then review a list of their favorite products, purchase them, and share the list with family and friends.
I was responsible for the visual design of the StoryDeck, and the StoryDeck team did the coding/development.
M+R Benchmarks Study 2023Project type
National Mentoring Summit 2021Storytelling, Content Development
Live Arts Boston: The First Three YearsProject type
Create the VoteProject type
She Came to PlayProject type
Her Campus Creative ZineProject type
Refresh Your Day TourProject type
Dorm Sweet DormProject type
Youth VoteProject type
Power of Good TourProject type
Storied EatsProject type
Breast Cancer AwarenessProject type
Boomerangs Thrift Store RebrandProject type
AIDS Walk & Run Boston RebrandProject type
The Hyams Foundation's Annual ReportProject type
Public Policy x LGBTQ+ Health OutcomesProject type
Public Health InfographicsProject type