Pottery Barn and Her Campus teamed up to celebrate the Back-to-College season with the Dorm Sweet Dorm campaign. The goal was to inspire college students to turn their dorms into spaces that represent their unique styles.
As part of this project, I designed the campaign's digital advertising as well as an interactive microsite and StoryDeck that allowed readers to browse through Pottery Barn's hero products.
Role: Art Direction and Visual Design
As part of the campaign, I designed co-branded digital ads and hero imagery to promote the interactive microsite, Dorm Sweet Dorm, and the companion editorial moments, "Suite Spaces" and "Small Space. Big Style."
Dorm Sweet Dorm featured several decor styles that the readers could browse through and view our top picks for each section.
The following are examples of cards included in the "Small Space. Big Style." Storydeck. Each card was shareable on social media to encourage individuals within a reader's network to also engage with the content provided. At the end of the Storydeck, readers could then review a list of their favorite products, purchase them, and share the list with family and friends.
I was responsible for the visual design of the StoryDeck, and the StoryDeck team did the coding/development.
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