Let's dig in! The annual M+R Benchmarks Study uncovers nonprofit fundraising, advocacy, and digital marketing trends. In its seventeenth year, we served these sometimes sweet, sometimes bitter reflections with a side of wit thanks to the theme: Food. This study supports the nonprofit industry by compiling data from over 200 organizations, which allows organizations to use these findings to measure their programs against other organizations in the same sector and prepare their strategies for the upcoming fiscal year. The M+R Benchmarks Study is delivered to audiences as a print booklet and a website.
Art Direction: Melissa Hines and Laura Klavon
Collage & Visual Design: Melissa Hines
Print Design: Laura Klavon
Creative Direction, Copy: Will Valverde
Web Development: Bobby Burch
Executive Sponsor: Madeline Stanionis
Benchmarks is an enormous project requiring the expertise and passion of individuals across the agency. Full project credits are here.
For this project, I designed 15 collages and wrote companion summaries, which people could read or listen to on the website. Many of the collages were used as hero images, introducing each section. Each collage tells a different story, sometimes serious, sometimes whimsical, but always connecting to food's role in our lives.
We chose collage for this project's design style because of the medium's ability to tell cohesive stories using many different visual elements. We especially liked this medium because it allowed us to bring in personal details, such as handwritten recipes and aged paper.
I also led the visual design for the website. A few goals that drove the design execution were creating an accessible user experience, engaging audiences with diverse content types, and offering a streamlined way for audiences to navigate the site. These goals led me to create designs featuring a single-page website with sticky navigation and opportunities for audiences to uncollapse copy from each main content area as needed. We also tried new content types, such as audio and video.
You Got Mail: Package Design for Influencer KitsProject type
Gender Justice Video ProjectVideo, Storytelling
M+R Benchmarks Study 2023Project type
National Mentoring Summit 2021Storytelling, Content Development
Live Arts Boston: The First Three YearsProject type
Create the VoteProject type
She Came to PlayProject type
Her Campus Creative ZineProject type
Refresh Your Day TourProject type
Dorm Sweet DormProject type
Youth VoteProject type
Power of Good TourProject type
Breast Cancer AwarenessProject type
Boomerangs Thrift Store RebrandProject type
The Hyams Foundation's Annual ReportProject type
Public Policy x LGBTQ+ Health OutcomesProject type
YNPN Boston: Brand DesignProject type
Public Health InfographicsProject type