The Young Nonprofit Professionals Network of Boston (YNPN Boston) is a volunteer-run nonprofit organization that focuses on helping people working in Boston's nonprofit community connect and professional development opportunities. From 2014-2017, I was a YNPN Boston Leadership Team member, first as a Communications Ambassador and then as the Co-Director of Communications and Marketing two years later. As a member of the Leadership Team, I led the brand design and development of the organization's style guide.
Role: Copywriting and Graphic Design
As a volunteer-run nonprofit organization, keeping a record of brand materials and assets was difficult. When I joined YNPN Boston in 2014, one of my first tasks was creating print and web design files of the organization's logo based on an old jpg. My process included identifying the brand font and font size based on the original jpg and standardizing CMYK and RGB values for the organization's brand colors.
But we didn't stop there.
It was important to be able to share this information across the organization, especially as team members were offboarded and onboarded. Our solution was to create brand guidelines. I led this project, documenting the organization's institutional brand knowledge. With the guide, team members could:
I worked closely with our Director of Communications & Marketing to ensure the guide was specific about the brand boundaries and areas of flexibility and still accessible to people with varying levels of creative skills.
Senior Manager, Communications, Make-A-Wish® Massachusetts and Rhode Island
Former Director of Communications and Marketing, YNPN Boston
Sub-brands for YNPN Boston content and event series.
Though team members may not have been formal copywriters or designers, many had roles that required them to interact with or develop creative. I developed content for and led branding workshops to support their efforts and the organization's brand health. I also coached other team members in designing assets by offering feedback and answering questions to ensure the creative reflected the brand attributes.
Select slides from the workshop presentation.
Two-page handout for workshop attendees.
You Got Mail: Package Design for Influencer KitsProject type
Gender Justice Video ProjectVideo, Storytelling
M+R Benchmarks Study 2023Project type
National Mentoring Summit 2021Storytelling, Content Development
Live Arts Boston: The First Three YearsProject type
Create the VoteProject type
She Came to PlayProject type
Her Campus Creative ZineProject type
Refresh Your Day TourProject type
Dorm Sweet DormProject type
Youth VoteProject type
Power of Good TourProject type
Breast Cancer AwarenessProject type
Boomerangs Thrift Store RebrandProject type
The Hyams Foundation's Annual ReportProject type
Public Policy x LGBTQ+ Health OutcomesProject type
YNPN Boston: Brand DesignProject type
Public Health InfographicsProject type