She Came to Play

Presented by Her Campus and Xbox

Her Campus and Xbox launched a campaign to promote the positive effects of gaming. The campaign featured several digital elements, including a custom content series titled, "She Came to Play." It included original articles about how successful women fit gaming into their lives.

As part of this campaign, I designed ads for "She Came to Play" and Xbox's new console, Xbox One S All Digital.

Role: Art Direction and Graphic Design

Her Campus x Xbox - She Came to Play Content Hub

Special editorial content hub and digital advertising

The following co-branded ads ran across hercampus.com, and directed readers to articles within the "She Came to Play" content hub. Each ad had a different design and style that spoke to the content of the article.

Her Campus x Xbox - She Came to Play Native ads

Create the Vote

Her Campus Creative Zine

Selected Works

You Got Mail: Package Design for Influencer KitsProject type

Gender Justice Video ProjectVideo, Storytelling

M+R Benchmarks Study 2023Project type

National Mentoring Summit 2021Storytelling, Content Development

Celebrating Live Arts Boston's First Three YearsAs a visual design consultant for the Boston Foundation, I worked with their team to produce a story-driven content hub and retrospective print report to highlight the grant's impact on advancing diversity, equity, and inclusion within the Greater Boston art scene.