She Came to Play
Presented by Her Campus and Xbox
Her Campus and Xbox launched a campaign to promote the positive effects of gaming. The campaign featured several digital elements, including a custom content series titled, "She Came to Play." It included original articles about how successful women fit gaming into their lives.
As part of this campaign, I designed ads for "She Came to Play" and Xbox's new console, Xbox One S All Digital.
Role: Art Direction and Graphic Design
Special editorial content hub and digital advertising
The following co-branded ads ran across hercampus.com, and directed readers to articles within the "She Came to Play" content hub. Each ad had a different design and style that spoke to the content of the article.
Selected Works
You Got Mail: Package Design for Influencer KitsProject type
Gender Justice Video ProjectVideo, Storytelling
M+R Benchmarks Study 2023Project type
National Mentoring Summit 2021Storytelling, Content Development
Live Arts Boston: The First Three YearsProject type
Create the VoteProject type
She Came to PlayProject type
Her Campus Creative ZineProject type
Refresh Your Day TourProject type
Dorm Sweet DormProject type
Youth VoteProject type
Power of Good TourProject type
Breast Cancer AwarenessProject type
Boomerangs Thrift Store RebrandProject type
The Hyams Foundation's Annual ReportProject type
Public Policy x LGBTQ+ Health OutcomesProject type
YNPN Boston: Brand DesignProject type
Public Health InfographicsProject type