Power of Good Tour
Presented by Her Campus and bareMinerals
bareMinerals and Her Campus partnered to produce the Power of Good Tour. The multi-stop tour took place in Boston and was a unique opportunity for college, Millennial, and Gen Z women to connect and try bareMinerals' new skincare products. As the lead designer, I had the chance to develop a floral design suite, including a custom sprinter van wrap inspired by both brands.
Role: Graphic Design
Recognition: MarCom Gold Award
Custom-wrapped Sprinter Van
The custom sprinter van served as the Tour's photo moment. It was seamlessly wrapped in a floral pattern and surrounded by real flowers and product samples we gave attendees.
Tour collateral
To provide the community with a consistent visual experience, we used the event identity on an assortment of business cards with empowering messaging, staff t-shirts, flyers, and more.
Digital advertising
The following ads were featured across hercampus.com to promote the Power of Good Tour as well as a product giveaway for beauty lovers.
Selected Works
You Got Mail: Package Design for Influencer KitsProject type
Gender Justice Video ProjectVideo, Storytelling
M+R Benchmarks Study 2023Project type
National Mentoring Summit 2021Storytelling, Content Development
Live Arts Boston: The First Three YearsProject type
Create the VoteProject type
She Came to PlayProject type
Her Campus Creative ZineProject type
Refresh Your Day TourProject type
Dorm Sweet DormProject type
Youth VoteProject type
Power of Good TourProject type
Breast Cancer AwarenessProject type
Boomerangs Thrift Store RebrandProject type
The Hyams Foundation's Annual ReportProject type
Public Policy x LGBTQ+ Health OutcomesProject type
YNPN Boston: Brand DesignProject type
Public Health InfographicsProject type