bareMinerals and Her Campus partnered to produce the Power of Good Tour. The multi-stop tour took place in Boston and was a unique opportunity for college, Millennial, and Gen Z women to connect and try bareMinerals' new skincare products. As the lead designer, I had the chance to develop a floral design suite, including a custom sprinter van wrap inspired by both brands.
Role: Graphic Design
Recognition: MarCom Gold Award
The custom sprinter van served as the Tour's photo moment. It was seamlessly wrapped in a floral pattern and surrounded by real flowers and product samples we gave attendees.
To provide the community with a consistent visual experience, we used the event identity on an assortment of business cards with empowering messaging, staff t-shirts, flyers, and more.
The following ads were featured across hercampus.com to promote the Power of Good Tour as well as a product giveaway for beauty lovers.
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