bareMinerals and Her Campus partnered to produce the Power of Good Tour. The multi-stop tour took place in Boston and was a unique opportunity for college, Millennial, and Gen Z women to connect and try bareMinerals' new skincare products. As the lead designer, I had the opportunity to develop a floral design suite, including a custom sprinter van wrap, inspired by both brands.
Role: Graphic Design
Recognition: MarCom Gold Award
The custom sprinter van served as the Tour's photo moment. It was seamlessly wrapped in a floral pattern and surrounded by real flowers and product samples that we handed out to attendees.
To provide the community with a consistent visual experience, we used the event identity on an assortment of business cards with empowering messaging, staff t-shirts, flyers, and more.
The following ads were featured across hercampus.com to promote the Power of Good Tour as well as a product giveaway for beauty lovers.
Dorm Sweet DormDigital Design, Interactive Design
Breast Cancer AwarenessDigital Design, Print Design, Social Media
Power of Good TourDigital Design, Experiential Design
Boomerangs Thrift Store RebrandBranding, Digital Design, Print Design
Youth VoteDigital Design, Interactive Design
She Came to PlayDigital Design
AIDS Walk & Run Boston RebrandBranding, Experiential Design, Print Design
Public Policy x LGBTQ+ Health OutcomesEditorial Design, Print Design