Power of Good Tour

Presented by Her Campus and BareMinerals 

bareMinerals and Her Campus partnered to produce the Power of Good Tour. The multi-stop tour took place in Boston and was a unique opportunity for college, Millennial, and Gen Z women to connect and try bareMinerals' new skincare products. As the lead designer, I had the opportunity to develop a floral design suite, including a custom sprinter van wrap, inspired by both brands.

Role: Graphic Design
Recognition: MarCom Gold Award

Custom-wrapped sprinter van

The custom sprinter van served as the Tour's photo moment. It was seamlessly wrapped in a floral pattern and surrounded by real flowers and product samples that we handed out to attendees.

Power of Good Tour van
Her Campus x BareMinerals Gif

Tour collateral

To provide the community with a consistent visual experience, we used the event identity on an assortment of business cards with empowering messaging, staff t-shirts, flyers, and more.

Her Campus x BareMinerals Business Cards
Her Campus x BareMinerals Tee

Digital advertising

The following ads were featured across hercampus.com to promote the Power of Good Tour as well as a product giveaway for beauty lovers.

Her Campus x BareMinerals Homepage Advertising

Selected Works

Dorm Sweet DormDigital Design, Interactive Design

Breast Cancer AwarenessDigital Design, Print Design, Social Media

Power of Good TourDigital Design, Experiential Design

Boomerangs Thrift Store RebrandBranding, Digital Design, Print Design

Youth VoteDigital Design, Interactive Design

She Came to PlayDigital Design

AIDS Walk & Run Boston RebrandBranding, Experiential Design, Print Design

Public Policy x LGBTQ+ Health OutcomesEditorial Design, Print Design