Her Campus and Xbox launched a campaign to promote the positive effects of gaming. The campaign featured several digital elements, including a custom content series titled, "She Came to Play." It included original articles about how successful women fit gaming into their lives.
As part of this campaign, I designed ads for "She Came to Play" and Xbox's new console, Xbox One S All Digital.
Role: Art Direction and Graphic Design
The following co-branded ads ran across hercampus.com, and directed readers to articles within the "She Came to Play" content hub. Each ad had a different design and style that spoke to the content of the article.
Dorm Sweet DormDigital Design, Interactive Design
Breast Cancer AwarenessDigital Design, Print Design, Social Media
Power of Good TourDigital Design, Experiential Design
Boomerangs Thrift Store RebrandBranding, Digital Design, Print Design
Youth VoteDigital Design, Interactive Design
She Came to PlayDigital Design
AIDS Walk & Run Boston RebrandBranding, Experiential Design, Print Design
Public Policy x LGBTQ+ Health OutcomesEditorial Design, Print Design