She Came to Play

Presented by Her Campus and Xbox 

Her Campus and Xbox launched a campaign to promote the positive effects of gaming. The campaign featured several digital elements, including a custom content series titled, "She Came to Play." It included original articles about how successful women fit gaming into their lives.

As part of this campaign, I designed ads for "She Came to Play" and Xbox's new console, Xbox One S All Digital.

Role: Art Direction and Graphic Design

Her Campus x Xbox - She Came to Play Content Hub

Special editorial content hub and digital advertising

The following co-branded ads ran across hercampus.com, and directed readers to articles within the "She Came to Play" content hub. Each ad had a different design and style that spoke to the content of the article.

Her Campus x Xbox - She Came to Play Native ads

Selected Works

Create the VoteBranding

She Came to PlayDigital Design

Dorm Sweet DormDigital Design, Interactive Design

Youth VoteDigital Design, Interactive Design

Power of Good TourDigital Design, Experiential Design

Storied EatsBranding, Digital Design

Breast Cancer AwarenessDigital Design, Print Design, Social Media

Boomerangs Thrift Store RebrandBranding, Digital Design, Print Design

AIDS Walk & Run Boston RebrandBranding, Experiential Design, Print Design

Public Policy x LGBTQ+ Health OutcomesEditorial Design, Print Design

Public Health InfographicsAnimation, Infographics, Print Design