Storied Eats 

Storied Eats is a personal project that combines books and baking; two of my favorite things. As part of this project, I developed a brand identity, experimented with food illustration, and ate copious amounts of chocolate chip cookies.

Role: Creative Direction, Graphic Design, and Copywriting

Branding

For this project, I wanted to push myself to use visual elements outside of my day-to-day design work. The logo features the typeface, Realtime Text, a friendly sans-serif that mimics a typewriter-style look with its soft but angular look. It's reminiscent of old-fashioned images of novel writing without being dated. A custom element that I added to the logo is a whisk with a dollop of whipped cream on top. This illustration serves as the "o" in "Storied" and an icon to use in place of the logo when space is limited. I chose Warnock Pro as the secondary typeface. Its old-style classification makes it great for literary discussion. 

In addition to the logo and type system, I also developed a color palette for the brand. I purposefully learned towards warmer colors for this project because those colors tend to remind people of lush table settings and cozy meals. 

Food illustrations

While researching recipes that I might be interested in, I decided to illustrate the ones that stood out. As a designer, my goal was to practice illustration styles and textures within Adobe Illustrator. This exercise is one I may eventually continue, but for now, I've included my favorite illustrations below.

Quote graphics

As part of the content produced for this project, I also turned some of my favorite book quotes into Instagram posts. I designed these graphics using some of the secondary elements within the Storied Eats brand system, including the secondary logo, typeface, and color palette. During this process, I was able to "live in" the brand and see if I needed to expand the color palette or if the typefaces were working harmoniously, and refine accordingly.