Young Nonprofit Professionals Network of Boston: Brand Management

The Young Nonprofit Professionals Network of Boston (YNPN Boston) is a volunteer-run nonprofit organization that focuses on helping people working in Boston's nonprofit community connect and professional development opportunities. From 2014-2016, I was a member of the YNPN Boston Leadership Team. First, as a Communications Ambassador and then as the Co-Director of Communications and Marketing two years later. As a member of the Leadership Team, I designed numerous event promotional pieces, recruitment materials, and developed an organizational style guide.

Role: Copywriting and Graphic Design

Style guide

The purpose of the style guide was to build a living version of the organization's institutional brand knowledge. With the guide, users would be able to identify the primary and secondary logos, have access to branded messages, including the mission statement, read about the typography and color scheme, reference our writing style, and much more. 

Upon completion of the style guide's first edition, I led a YNPN Boston Leadership Team presentation about branding.

The brand system in use

As part of the organization's programming, YNPN Boston hosted numerous themed networking events throughout the year. These events help young professionals break the ice without breaking a sweat! Below is a sample of website banners I designed for those events.

Selected Works

National Mentoring Summit 2021Storytelling, Content Development

Create the VoteBranding

She Came to PlayDigital Design

Dorm Sweet DormDigital Design, Interactive Design

Youth VoteDigital Design, Interactive Design

Power of Good TourDigital Design, Experiential Design

Storied EatsBranding, Digital Design

Breast Cancer AwarenessDigital Design, Print Design, Social Media

Boomerangs Thrift Store RebrandBranding, Digital Design, Print Design

AIDS Walk & Run Boston RebrandBranding, Experiential Design, Print Design

Public Policy x LGBTQ+ Health OutcomesEditorial Design, Print Design

Public Health InfographicsAnimation, Infographics, Print Design