bareMinerals and Her Campus partnered to produce the Power of Good Tour. The multi-stop tour took place in Boston and was a unique opportunity for college, Millennial, and Gen Z women to try bareMineral's new skincare products and connect with each other. As the lead designer, I had the opportunity to apply bareMineral's and Her Campus's brand into a floral design suite, including a co-branded sprinter van.
Branded Sprinter Van
The branded sprinter van served as the Tour's photo moment. It was seamlessly wrapped in a floral pattern I created inspired by bareMineral's product packaging. The van was surrounded by product and actual flowers that were handed out to attendees to keep or share with their friends.
To provide the community with a consistent visual experience, the event identity was used on an assortment of business cards with empowering messaging, staff t-shirts, flyers, and more.
The following ads were featured across hercampus.com and leveraged to promote the Power of Good tour as well as a product giveaway for beauty lovers.