Power of Good Tour

Presented by Her Campus and bareMinerals

bareMinerals and Her Campus partnered to produce the Power of Good Tour. The multi-stop tour took place in Boston and was a unique opportunity for college, Millennial, and Gen Z women to connect and try bareMinerals' new skincare products. As the lead designer, I had the chance to develop a floral design suite, including a custom sprinter van wrap inspired by both brands.

Role: Graphic Design
Recognition: MarCom Gold Award

Custom-wrapped Sprinter Van

The custom sprinter van served as the Tour's photo moment. It was seamlessly wrapped in a floral pattern and surrounded by real flowers and product samples we gave attendees.

Tour collateral

To provide the community with a consistent visual experience, we used the event identity on an assortment of business cards with empowering messaging, staff t-shirts, flyers, and more.

Her Campus x BareMinerals Business Cards

Digital advertising

The following ads were featured across hercampus.com to promote the Power of Good Tour as well as a product giveaway for beauty lovers.

Her Campus x BareMinerals Homepage Advertising

Youth Vote

Storied Eats

Selected Works

You Got Mail: Package Design for Influencer KitsProject type

Gender Justice Video ProjectVideo, Storytelling

M+R Benchmarks Study 2023Project type

National Mentoring Summit 2021Storytelling, Content Development

Celebrating Live Arts Boston's First Three YearsAs a visual design consultant for the Boston Foundation, I worked with their team to produce a story-driven content hub and retrospective print report to highlight the grant's impact on advancing diversity, equity, and inclusion within the Greater Boston art scene.