Her Campus and NextGen America Present: Youth Vote
NextGen America and Her Campus teamed up to create the editorial series Youth Vote. The goal was to encourage voter participation amongst college women during the 2018 midterm elections. The series included original articles by college women about their thoughts on the election and politics.
As part of this project, I designed the artwork an interactive Storydeck that allowed readers to swipe through the key issues in that election season as well as the ads to drive readers to Youth Vote.
Role: Art Direction and Graphic Design
Youth Vote Content Hub & Advertising
Above are examples of the co-branded ads I designed to promote the content hub, Youth Vote, as well as the companion article, "Swipe Right On Voting Because Everything's High-key Garbage." The ads ran hercampus.com. To the right is a look at the content hub design. The Youth Vote hero features a custom illustration of a youth protest, which was provided by the NextGen America team.
Interactive Mobile Storytelling
The following are examples of cards included in the "Here's What's At Stake In This Year's Elections" Storydeck. Each card was sharable on social media to encourage individuals within a reader's network to also engage with the content provided.